Hindustan Unilever introduces recyclable bottles for Surf Excel Matic Liquid

Hindustan Unilever is introducing Surf Excel Matic Liquid with a recyclable bottle

As a part of its effort to address the issue of climate change and plastic waste, fast-moving consumer goods major Hindustan Unilever (HUL) has introduced Surf Excel Matic Liquid with 100% biodegradable actives in the product formulation and 50% recycled plastic in packaging. The company believes this is a corking start to reducing the environmental footprint in the product life cycle.

Mumbai-headquartered Hindustan Unilever says that the product, pack, and communication modify are a slight nudge from Surf Excel to the citizens to believe their choices brand a difference in creating a world we all wish for. Information technology has published a new brand communication film which is centered around the idea of taking command of our future in the small ways we can.

The protagonist of this film is a young child who is moved past the stories of her father's and grandfather'southward experiences from a time when man and nature weren't as out of sync with each other.

With a determination to create a globe where she tin be a part of these exciting experiences, she starts collecting waste on the beach to create space for nature to flourish. Showing the path to her elders, she acts to brand better choices for a cleaner hereafter for herself, and many children like her are looking forrard to enjoying the world in all its glory.

Hindustan Unilever'southward try in reducing plastic waste

Before this year, HUL said that from 2022 onwards, it would collect and process more than plastic packaging waste than the plastic in the packaging used by it. The company volition enable the processing of over 1 lakh tonnes of mail-consumer plastic waste through collection from all states and union territories.

This is in line with the commitment HUL has fabricated for a round economy. Implementing the proposed Extended Producer Responsibility (EPR) framework for plastic waste matter management has taken a head start. HUL said it has besides adult an ecosystem of partners enabling the drove and condom processing of plastic packaging waste. The company has now scaled up the joint efforts to collect more plastic packaging waste than its full plastics footprint, four years ahead of what it previously thought was possible.

HUL said that since 2022 it had facilitated environmentally safe disposal of more than than 1.2 lakh tonnes of mail-consumer-use plastic waste. The company has partnered with various organizations to collect plastic waste, including Saahas, Carpe, Recykal, Planet Savers, RaddiConnect, Geoycle, Ramky Enviro . Through its partners and with support from municipal corporations, the company has reached out to housing societies and commercial establishments to improve plastic waste collection.

The visitor is working in partnership with the United Nations Development Programme (UNDP) and the international organization Xynteo . Through these partnerships, fabric recovery facilities have been ready upward in Mumbai to demonstrate the feasibility of inclusive end-to-finish waste matter management solutions.

Meanwhile, the education department of Maharashtra, Hindustan Unilever, and Xynteo have rolled out a digital schoolhouse curriculum focused on the importance of segregation, drove, and prophylactic disposal of waste matter. During its airplane pilot last year, the program reached nearly 1 lakh children in Maharashtra and is currently being scaled across the state.

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Source: https://packagingsouthasia.com/supply-chain-function/waste-recycling/hindustan-unilever-bottles/

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